Doha-based designer Yasmin Mansour is carving a unique space in the fashion industry. As a winner of the prestigious Fashion Trust Arabia Prize for eveningwear and a 2025 LVMH Prize semi-finalist, her designs have captivated audiences worldwide, including at Paris Couture Week. In this feature, Mansour shares her journey, creative process, and vision for the future of her brand.
A Passion Ignited in Childhood
My love for fashion started early—I spent my childhood sketching, fascinated by how clothing could tell a story. It didn’t take long for me to realize that designing was more than creating visually appealing pieces; it was a powerful form of communication and self-expression.
Growing up in Doha, I was exposed to a blend of cultural influences that shaped my aesthetic. I found myself drawn to the idea of merging traditional craftsmanship with contemporary design, creating a signature style that respects heritage while embracing innovation.
From Personal Creations to a Global Brand
My first designs were for my family and myself. Seeing how my creations instilled confidence in those who wore them was a turning point—I knew I had found my calling. In 2017, I took a leap of faith and launched my label, driven by a vision to craft designs that harmonize modern style with cultural identity. This philosophy continues to be the foundation of my brand.
The Essence of My Design Philosophy
My approach to design is all about balance—bold yet refined, structured yet fluid. I focus on sculpting silhouettes that enhance movement and grace, ensuring that every piece conveys both strength and softness.
In my personal wardrobe, I favor timeless, polished pieces. A tailored blazer paired with sleek trousers is my go-to look—effortless yet put-together. Comfort is just as important as style, and I choose outfits that allow me to move freely while maintaining elegance.
I have always been drawn to tailored ensembles—whether it’s a sharply structured jacket, a minimalist dress, or my self-designed black tailored suit. A perfectly fitted outfit has the power to elevate confidence and make a statement without being overpowering.
Crafting Statement Silhouettes
I am passionate about silhouettes that command attention while exuding grace. I often opt for dresses with distinctive shapes, ensuring they flow beautifully with movement. Texture is another key element—I enjoy working with fabrics that either drape fluidly or provide a structured contrast to enhance the overall design.
A Constant Source of Inspiration
Inspiration is everywhere—from the natural splendor of the Qatari desert to architectural marvels and artistic expressions. However, the women I design for remain my biggest inspiration. Their strength, individuality, and confidence fuel my creativity, pushing me to create pieces that empower and celebrate their uniqueness.
As a designer, I am deeply involved in every step of the creative process. Running a fashion brand, however, also requires strategic business management. Fortunately, I have an exceptional team that helps drive the brand forward, allowing me to focus on refining my artistic vision. The fashion industry is ever-evolving, and I am continuously learning and adapting to new possibilities.
A Defining Career Moment
Winning the Fashion Trust Arabia Prize was a pivotal moment in my journey. Beyond being an acknowledgment of my dedication, it provided a platform to introduce my work to a global audience. The support from the Qatari royal family has been incredibly empowering, giving me the confidence to take bold creative risks.
I deeply admire Her Highness Sheikha Moza bint Nasser—her strength, grace, and ability to seamlessly blend tradition with modern sophistication inspire me. She embodies a timeless elegance that I strive to reflect in my own designs, using fashion as a medium to express identity and values.
What’s Next for Yasmin Mansour?
Exciting things are on the horizon. I am currently exploring innovative techniques, experimenting with new fabrics, and redefining the signature elements of my brand. Additionally, I have some exciting collaborations in the works, which I look forward to unveiling soon.
For aspiring designers, my biggest advice is patience. The fashion industry can be overwhelming, but staying true to your vision is key. Take risks, trust your instincts, and remain authentic in your creative approach. Success doesn’t happen overnight, but with dedication, passion, and a clear purpose, you will carve your own path.
Timeless Fashion Wisdom
The best fashion advice I have ever received is to always dress with intention. Clothing should enhance your personality, not overshadow it. The right outfit doesn’t just complement your look—it elevates your confidence, allowing you to express yourself effortlessly.
