Serving Looks—How Tennis Style Took Over Roland Garros and Beyond

Tennis at Roland Garros isn’t just about grand slams and clay courts—it’s about style. Each year, as the French Open rolls around in May, fashion fans and sports lovers alike turn their eyes not only to the matches but also to what’s being worn on and off the court. This isn’t about bold streetwear or NBA courtside looks—it’s something more refined, effortlessly chic, and uniquely tennis.

To get tennis fashion today, it helps to rewind a little. The early 1900s saw stars like Suzanne Lenglen defying norms in flowing dresses and bandeaus, trading in tight corsets for freedom and movement. Then came the ‘70s and ’80s—when Björn Borg’s short shorts and gold chains and Chris Evert’s grace brought glam to the game.

In the 2000s, Venus and Serena Williams transformed tennis fashion into something powerful and iconic. Who can forget Serena’s bold black catsuit in 2018? It wasn’t just athletic—it was a statement. A reminder that tennis fashion could be fearless.

Fast forward to today, and fashion brands are serving their own takes on tenniscore. Casablanca’s pastel terry cloth sets are made for more than just matches—they’re perfect for lounging poolside in Cannes. Sporty & Rich delivers classic varsity looks with a cool, modern twist. Even Gucci has entered the court with retro-inspired pieces that blend luxury with vintage charm.

One of the most recent—and refined—entries is Aman Tennis Club. Launched at Amanruya in Bodrum this May, with Novak Djokovic as its ambassador, Aman’s collection brings a sense of calm and quiet luxury to the court. Think silk-blend dresses, neutral tones, and terry cloth that feels more spa than sport. It’s not just about playing tennis—it’s about living well.

The collection, under Aman Essentials, reflects how tennis has become more than a sport. It’s now tied to wellness, design, and identity. From embroidered caps to premium tennis balls, everything feels intentional and elegant, just as fitting in a luxury resort as on a court.

This trend is echoing across wellness and fashion. Alo Yoga, a favorite of celebs and influencers, is leaning into tenniscore too, offering minimalist skirts and sets that work just as well in Pilates as they do for a quick rally.

Roland Garros remains the heart of it all—a place where tradition meets modern style. Here, tennis becomes a lifestyle, and fashion isn’t just part of the game—it is the game. Every swing, every outfit, and every detail tells a story of evolution, elegance, and effortless cool.

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