A Heritage of Craftsmanship
Mrs Keepa is a unique fashion brand inspired by family tradition and a passion for craftsmanship. Founded by a designer who grew up surrounded by the art of sewing, Mrs Keepa creates handcrafted clothing that transcends fleeting trends. At its core, the brand celebrates fashion as a deeply personal and artistic expression.
Inspired by Heritage and Vintage Icons
Known for bold and timeless style, Mrs Keepa draws inspiration from the designer’s French-Egyptian heritage and legendary vintage fashion designers like Chanel and Schiaparelli. Each collection merges classic elegance with a modern touch, creating garments that are sophisticated, playful, and daring.
An Unconventional Creative Process
What sets Mrs Keepa apart is its intuitive design process. Instead of traditional sketching, the creative journey begins with mood boards inspired by everyday items such as photos, furniture, or geometric shapes. The designer directly interacts with fabrics, exploring textures and structures in her own workshop and showroom.
The Story Behind the Name
The brand’s unique name, “Mrs Keepa,” carries personal significance. It originates from a playful nickname linked to the founder’s husband, a former goalkeeper. The name serves as a heartfelt tribute to his ongoing support and encouragement.
Breaking Boundaries with “La Boite”
The recent collection, “La Boite” (meaning “The Box”), challenges traditional expectations and celebrates the adaptability and dynamic nature of modern women. It encourages individuals to embrace their unique qualities and reject limitations, both in fashion and life.
Bespoke Couture Line
Responding to high demand, Mrs Keepa introduced a couture line offering personalized pieces crafted from luxurious fabrics. This bespoke service allows clients to build deeper connections with their clothing through meticulous attention to detail.
Empowering Every Woman
Mrs Keepa designs clothing intended to empower women, highlighting versatility and individuality. Popular pieces such as adaptable t-shirt dresses and sophisticated kimonos showcase the brand’s effortlessly chic and versatile style.
Looking Ahead to 2025
Mrs Keepa plans to strengthen community ties and deepen its understanding of Arab women’s fashion needs. Future initiatives include regional roadshows, engaging pop-up events, and exciting collaborations aimed at expanding the brand’s reach and influence.
