Summer has officially arrived, and with it comes the need for swimwear that makes everyone feel comfortable and confident. For those who prefer more coverage while enjoying the water, finding stylish and functional modest swimwear can be a challenge. Luckily, these innovative brands are reshaping the swimwear industry with designs that cater to comfort, functionality, and modesty, without sacrificing style.
Amaq
Inspired by the Arabic word for “deep,” Amaq was born out of necessity. Sisters Zainab and Zahra Behbehani struggled to find modest swimwear that reflected their style for a trip to a waterpark in Dubai. The pieces they settled for created uncomfortable air bubbles underwater, leading to an idea that combined function with fashion. Inspired by fish gills, Amaq’s signature design allows fabric to open with water flow and close without it, reducing drag and eliminating awkward air pockets. With more than 50 prototypes tested, the sisters created a line that blends architectural design with practical use. Amaq is perfect for those seeking performance-driven, modest swimwear. Shop now.
Lanuuk
Based in London, Lanuuk was founded by Ayesha Mahomed and Katleya Nielsen, two women with diverse backgrounds but a shared passion for creating swimwear that offers full coverage, style, and comfort. Lanuuk is known for its premium fabrics and timeless, elegant cuts that aim to empower women of all shapes, sizes, and ages. The brand avoids fast fashion trends, focusing instead on sustainability and quality. Their mission? To create long-lasting swimwear that women feel confident wearing — whether they’re at the beach or by the pool. Shop now.
LYRA
Ikram Zein founded LYRA in response to years of frustration with the lack of fashionable, modest swim options. Zein took the time to speak with women from different faiths and backgrounds to understand their needs before launching the brand in 2016. The result is a line that blends minimalist and Moroccan boho aesthetics with vintage Hollywood charm. Designed in London, crafted with Italian fabrics, and manufactured in Istanbul, LYRA offers elegant designs perfect for anyone looking for modesty and beauty in swimwear. Shop now.
Coolibar
Coolibar takes a health-first approach to swimwear by offering UPF 50+ protection in all its designs. Their mission is to prevent sun damage and help those with sun-sensitive skin enjoy the outdoors safely. With a wide range of styles and colors like magnolia pink and lavender, Coolibar’s swimwear combines sun protection with modesty. They’ve even earned The Skin Cancer Foundation’s Seal of Recommendation. Coolibar’s swimwear is perfect for individuals seeking to blend protection with skincare consciousness. Shop now.
