As we step into 2025, it’s the perfect time to evaluate the skincare trends that shaped the previous year. Skincare trends can sometimes be alluring, promising instant results or offering new ways to care for our skin. However, not all trends are as beneficial as they may appear. Some can be ineffective, harmful, or even dangerous when it comes to long-term skin health. Dr. Anjali Mahto, a consultant dermatologist at Self London, has shared her expert opinion on five skincare trends from 2024 that are best left behind. Let’s dive into her advice and learn which popular skincare habits should be avoided as we enter a new year.
1. Medical Grade Skincare: The Illusion of Superiority
In 2024, “medical-grade skincare” became a buzzword in the beauty industry. It’s a term that suggests products with this label are stronger, more effective, or clinically proven compared to standard over-the-counter products. Many skincare brands proudly market their products as “medical grade,” giving consumers the impression that these products are formulated with advanced ingredients that can deliver superior results. However, Dr. Mahto cautions that the term “medical grade” is largely a marketing construct with no legal or regulatory significance.
The reality is that the term “medical grade” is often used to describe products with higher concentrations of active ingredients. While these ingredients may offer potent effects, the term itself doesn’t guarantee any more medical efficacy than an over-the-counter product. According to Dr. Mahto, many over-the-counter products contain the same or better-quality ingredients than those labeled as “medical grade” and can often be better tolerated by the skin. The key to selecting effective skincare is focusing on the quality of ingredients and formulations rather than getting caught up in the allure of marketing buzzwords.
Why You Should Skip It:
- The term “medical grade” lacks regulatory meaning and can be misleading.
- Many over-the-counter products are just as effective and sometimes even more suitable for sensitive skin.
- Skincare should be based on science and ingredient quality, not marketing labels.
Alternative Approach:
- Look for scientifically-backed products that contain proven ingredients like retinol, vitamin C, and hyaluronic acid.
- Prioritize ingredient transparency and do your research on the effectiveness of specific active ingredients for your skin type.
2. Botox in a Bottle: The Myth of Instant Results
In 2024, the beauty industry saw a surge in the popularity of products marketed as “Botox in a Bottle.” These products often contain peptides like Argireline, which are touted as alternatives to Botox injections. Argireline and other similar peptides have been shown to have some effectiveness in reducing the appearance of fine lines, but Dr. Mahto reminds us that these products cannot replicate the effects of Botox treatments.
Botox works by blocking the nerve signals to facial muscles, preventing them from contracting and forming wrinkles. This effect is achieved through a medical procedure performed by a trained professional, and it cannot be replicated by topical skincare products. No matter how much science and marketing promise, there’s simply no way for a topical product to stop your muscles from contracting the way Botox does.
Why You Should Skip It:
- “Botox in a bottle” products cannot deliver the same results as Botox injections.
- The effects of Botox injections are achieved through muscle paralysis, which can’t be replicated by topical skincare.
- Marketing claims of Botox-like results should be viewed skeptically.
Alternative Approach:
- Instead of reaching for Botox alternatives, focus on skincare ingredients like peptides, hyaluronic acid, and retinoids that support skin health and reduce fine lines.
- Consider seeking professional treatments like Botox or dermal fillers if you are interested in the muscle-freezing effects, but only under the care of a licensed practitioner.
3. Retinoids for Everyone: Not a Universal Solution
Retinoids, including retinol and prescription-strength retinoid products, have long been hailed as the gold standard for treating acne, fine lines, and other skin concerns. They are potent, effective, and backed by solid science. However, Dr. Mahto points out that retinoids are not a one-size-fits-all solution and may not be suitable for everyone, particularly those with sensitive skin or specific skin conditions.
In 2024, there was a widespread push on social media and among skincare influencers to use retinoids for all skin types, all concerns, and all ages. While retinoids can indeed work wonders for many, they are also known to cause irritation, dryness, and redness, especially for individuals with sensitive skin. Dr. Mahto explains that using retinoids without proper guidance or understanding of your skin’s tolerance can lead to unwanted side effects.
Why You Should Skip It:
- Retinoids can cause irritation and discomfort for some individuals, especially those with sensitive skin.
- Overuse or improper introduction of retinoids can lead to skin damage, redness, and peeling.
- The skincare world should not adopt a one-size-fits-all approach to active ingredients.
Alternative Approach:
- If you’re interested in using retinoids, introduce them gradually into your routine and start with lower concentrations.
- If retinoids don’t work for you, consider other active ingredients like peptides, vitamin C, or niacinamide, which can help with skin texture and signs of aging without the irritation.
- Always patch-test new products and consult with a dermatologist if you have concerns about using retinoids.
4. Special Offers on Injectables: Prioritize Safety Over Price
Injectables, including Botox and dermal fillers, have become increasingly popular in recent years, and many clinics offer discounts or special deals on these treatments. However, Dr. Mahto expresses concern about the rise of promotional offers on injectables, warning that these deals can compromise patient safety. Injectables are medical procedures that require precision, skill, and expertise. Discounted prices may tempt consumers, but they can be a red flag indicating that the clinic is cutting corners or prioritizing cost over quality.
Dr. Mahto emphasizes that injectables should always be performed by licensed and trained professionals. When clinics offer discounts or “too-good-to-be-true” deals, it may indicate that they are using less experienced practitioners or lower-quality products, which can result in unsatisfactory outcomes or even harm.
Why You Should Skip It:
- Discounted injectables may be unsafe and can compromise the quality of the procedure.
- Injectables require expert knowledge and precision, which cannot be replaced by a cheaper price tag.
- Look for clinics with a reputation for high-quality care and experienced practitioners.
Alternative Approach:
- Always choose a reputable clinic with licensed professionals for any injectable treatments.
- Prioritize safety and expertise over discounts when considering Botox or dermal fillers.
- Consider noninvasive treatments or at-home skincare options if you’re not ready for injectables.
5. DIY Sunscreen: A Risky and Ineffective Trend
One of the most concerning trends to emerge in 2024 was the rise of DIY sunscreen recipes promoted by influencers. These homemade sunscreens, often made with oils and various DIY ingredients, have gained popularity among followers who are looking for natural, cost-effective alternatives to commercial sunscreens. However, Dr. Mahto strongly warns against using DIY sunscreens, as they are ineffective and can be dangerous.
Sunscreens are scientifically formulated to provide reliable protection from harmful UV rays, and the formulations must be tested for both safety and effectiveness. Homemade sunscreens lack the proper ingredients, testing, and formulation processes necessary to protect your skin from the sun’s harmful rays. DIY sunscreens can leave the skin vulnerable to sun damage, premature aging, and even skin cancer.
Why You Should Skip It:
- DIY sunscreens are ineffective and cannot provide adequate protection from UV rays.
- Homemade sunscreens can be harmful, putting your skin at risk of sunburn, premature aging, and skin cancer.
- Sunscreen formulations require careful testing and specific ingredients to ensure consistent protection.
Alternative Approach:
- Always use a broad-spectrum, dermatologically-tested sunscreen with SPF 30 or higher.
- Look for sunscreens that are water-resistant and provide UVA/UVB protection.
- Reapply sunscreen every two hours when outdoors and after swimming or sweating.
Conclusion: Stick to Science and Safety
As we move into 2025, it’s important to leave behind trends that promise unrealistic results or put your skin and health at risk. Dr. Anjali Mahto’s advice serves as a reminder to prioritize evidence-based skincare, focusing on ingredients that are proven to work for your specific skin concerns. Whether it’s avoiding marketing buzzwords like “medical grade,” steering clear of unrealistic Botox-like claims, or resisting the urge to embrace discount injectables, skincare should always be based on science, not trends.
Skincare is deeply personal, and it’s essential to listen to your skin and consult with professionals when necessary. By focusing on high-quality, science-backed products and avoiding the fleeting trends of the year, you can protect and nurture your skin for years to come. Remember, healthy skin is the result of consistent care, not a quick fix or a trend that’s here today and gone tomorrow.
